SEM Marketing

Search Engine Marketing (SEM), Search Engine Optimization (SEO) are often misused and confusing terms.  Search engine marketing is the art/science of driving users to ... read more

Magento e-Commerce

Magento eCommerce Platforms provide the scalability, flexibility and features for business growth. Magento provides feature-rich eCommerce platforms that offer merchants complete flexibility and control ... read more

WordPress Site Management

WordPress is web software that you can use to create and maintain a new generation of Web 2.0 sites.  Making WordPress very attractive is ... read more

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News

  • Inbound Marketing » It Pays

    Posted July 6th, 2011 by Dave Darby

    Inbound marketing is trending. People have grown tired of pushy ads, in-your-face campaign blitzes and one-size-fits-all outbound marketing. With the advent of Tivo/DVRs and pop-up blockers, so came the emergence of ad-skipping and choices.
    Inbound marketing is natural – it is the process of pull-marketing in which customers come to you because they were looking for you (or the solution you provide). This is the guy who shows up with ...

  • Does Fear Fuel or Paralyze?

    Posted June 18th, 2011 by Dave Darby

    Great video with the actor Ed Norton (The Incredible Hulk, The Italian Job, Fight Club) on how he faces fear when tackling new obstacles.
    Takeaways: you will feel the fear. Anticipate it, embrace it and push through.

  • Mobile By The Numbers

    Posted October 28th, 2010 by Julie Darby

    posted by Sarah Kessler at Mashable.com
    Mobile is a rapidly developing sector. According to some projections, mobile internet usage will overtake desktop usage before 2015. In preparation, companies are developing new mobile commerce platforms, strategies, and marketing efforts.
    Microsoft Tag recently attempted to sum up this constantly changing space with a single infographic.
    Here’s the summary: The mobile market is large; local searches, games, and YouTube are all doing well on Mobile; and socializing is the most prominent use of the ...

  • The Future of Online Classifieds: 5 Ways to Beat Craigslist

    Posted October 28th, 2010 by Julie Darby

    Let me be clear: I don’t think Craigslist is going anywhere any time soon. Craig Newmark’s ad-listing service operates in over 700 locales and generates roughly 20 billion page views every month, according to the company fact sheet. Obviously, Craig and his list are doing alright for themselves.
    But in comparison to the rest of the web’s social heavyweights, Craigslist hasn’t aged all that well, both in terms of aesthetics and usability. Wired hit on the ...

  • 5 Ways Retailers Are Winning Big With Facebook Commerce

    Posted October 28th, 2010 by Julie Darby

    y Macala Wright Lee, publisher of FashionablyMarketing.Me. Wright Lee is a retail consultant who specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at@FashMarketing.
    Facebook commerce is the topic at the front of every brand marketer’s mind, and retailers are starting to explore how they convert “Likes” into actual purchases. Here’s a look at five ways retailers have had success with Facebook commerce.
    1. Pop-Up Shops and ...

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