Branding & Logo Design

Ever hear anyone say, “Nothing says more about your business than your logo”? Well it’s not complete true. A logo is important, however it’s not the only piece you need to be concerned about. A company has to be aware of their Identity, their Brand, and their Logo.

About.com’s marketing writer Laura Lake say’s, “Your logo is only one piece of your branding strategy.” In her recent article about logos she says “your logo is a symbol that can provide consumers with instant and powerful brand recognitionof your business and the services or products that you offer”.

For our clients, we begin the process of logo design with a focus on your overall branding and developing a marketing strategy going forward. Your logo is important, as it is an ad for your company, but without the strategy behind it, a logo can send the wrong message and actually negatively impact your marketing strategy. You want to keep your brand message consistent to help increase consumer recognition.

To sum it up, Lake says, “Confident branding and a strong branding strategy uses design to communicate a message that attracts the target audience that you want to attract – a message that creates confidence in your brand while differentiating between you and your competitors. Does your logo fulfill this mission? If your answer is no it may be time to consider strengthening your brand strategy and looking at a new logo to re-position your company.”