The Biggest Brands on Facebook
posted by Shane Snow, mashable.com
Facebook started out as a way for friends to connect and interact online. Yet, as the startup grew from a few thousand users at New England colleges to hundreds of millions around the world, it quickly became a place where businesses could interact more intimately with their customers.
In the past few years, big brands have started taking social media seriously, and Facebook marketing is a big part of the plan for many companies. However, even big brands struggled to amass a Facebook following or extract value in the beginning. Coca-Cola, one of the world’s most recognizable brands, for example, had 800 Facebook fans in November 2007. It has 16.5 million now.
In this infographic, we explore the timeline of brand-friendly updates to Facebook itself, as well as the brands that dominate in Facebook marketing today.
